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Power to Decide

Power to Decide Profile Photo

Organization/Non-Profit

In the 1995 State of the Union, President Clinton called out teen pregnancy as “our most serious social problem.” He asked the country to come together to reduce the number of teen pregnancies. We answered his call.

Since our founding in 1996, the rates of teen pregnancies have reached a historic low. But around 80% of pregnancies among women age 18 to 29 are described by the women themselves as unplanned. Which is why in 2005, we expanded our mission to focus on teen and unplanned pregnancy. And why in 2017, The National Campaign to Prevent Teen and Unplanned Pregnancy became Power to Decide.

We are working to ensure that all young people—no matter who they are, where they live, or what their economic status might be—have the power to decide if, when, and under what circumstances to get pregnant and have a child.

To achieve our mission we've identified three strategic intentions:

Provide trusted, resonant, and accurate information about sexual and reproductive health.
Increase access to the full range of quality sexual and reproductive health services that people need to have control over their bodies and make their own decisions.
Transform the culture in the US to one that facilitates and advances a positive and holistic approach to sexual and reproductive health.
We provide trusted, high-quality, accurate information—backed by research—on sexual health and contraceptive methods so young people can make informed decisions.

We won’t stop until every young person has access to accurate, quality sexual health information and the full range of contraceptive methods—without barriers or judgment.

Our work creates opportunities for young people to get informed, take control, and advocate for themselves—and protect the amazing life opportunities that lie ahead.

Our strategies—and their corresponding activities—are designed to address the complex factors that lead to unplanned pregnancy through policy, research, capacity building, convening, and strategic communications.

By building the power to decide, our work creates opportunities for young people to get informed, take control, and advocate for themselves—and to protect the amazing life opportunities that lie ahead.

July 16, 2024

Marisa Nightingale on Bridging Non-Profits and Storytellers

In this episode, I talk with Marisa Nightingale, a social impact media strategist who has worked with organizations like Power to Decide, Zero to Three, and Planned Parenthood, and now works as an independent consultant. Thr…