Mark Wright on Higher Ground and Diverse Storytelling

Mark: getting to collaborate with Ryan Coogler and his company Proximity on the first, film project that they were producing on was just an incredible learning experience

my goal is,always helping filmmakers, storytellers,achieve their dreams and see their visions come to life.

You need the proper support that understands what you're trying to accomplish, what the challenges are about the narrative You need people who really understand what you're What the big vision and what the big goal is.

June Intro: Welcome to Story for Good, the podcast where entertainment means impact. I am your host, June Neely. Today's guest is Mark Wright. Mark is the VP of film at Higher Ground.

He also produced various projects like They Clone Tyrone, Tiger Tail, Young, Wild, Free, and most recently, Rustin. Today we dive into a bit about his career and how to tell impactful and diverse stories. I can't wait for you to hear this conversation. So let's get started. Let's get into it.

June: Welcome to the show.

Mark: Thank you. Thank you for having me, June.

June: So I always like to start off with a little bit about your background. So how did you get your start in the entertainment industry?

Mark: I got my start in the entertainment industry, through grad school. This is my second career before coming to Hollywood and Los Angeles. I worked as a corporate publicist for the Cleveland Cavaliers. but knew that I wanted to work in the film industry and always had that goal and that dream. And so I used grad school as a way to make it out to Los Angeles. and I studied at USC at the Peter Stark Producing Program in the School of Cinematic Arts. and that truly is how I got my start in the industry. as a graduate student, I interned everywhere possible, anyone who would have me, that felt aligned with the goals that I wanted to accomplish.

And, The career I wanted to build for myself, and so I got my start, my first internship was at a company called MACRO, which is coincidentally also where I went on to start off once I graduated, as an assistant, and ultimately got my start as a producer.

June: In your time throughout your career, was there a profound moment or achievement where you felt like, wow, this is why I do what I do?

Mark: there's been a few. I've had the privilege of working on films and telling stories that I have a personal connection to. and the first is, I would say, Was getting to work on Judas and the Black Messiah when I was at MACRO. the team that was assembled around that project to support Shaka King's vision, was definitely a kind of pinch myself moment working, not only, Charles and the team at MACRO but getting to also collaborate with Ryan Coogler and his company Proximity on the first, film project that they were producing on was just an incredible learning experience for me to get to work with such, incredibly talented, brilliant, thoughtful, creators producers who care about stories that they're telling And,the reception of that film was also really, special. and even then to, to making The Cloned Tyrone, Juel and I met when we were,just fresh. He was fresh out of grad school and I was fresh in grad school. and we just talked as friends about our dreams and our goals and our ambitions.

 You know, when we moved to Atlanta to get ready to shoot,you see all the different,crew members and department heads who were huddled around Juel trying to get all of his, His vision, the details, things that were in his brain to get them out, to help them inform their job.

Seeing him command a set was like, wow, I really get to be a part of,this kind of collaboration with someone who I consider a friend, and a colleague. And, as a producer, my goal is,I'm always helping filmmakers, storytellers,achieve their dreams and see their visions come to life.

And to be able to do that for Juel on that film and it being his first film and it being a huge, ambitious one, that certainly defied what we thought was possible at the time, which just felt incredibly rewarding and like I get, I had to pinch myself like, is this real? Is this really happening?

Are we really making this movie that he pitched to me as one line, just a few years prior. and I think it's a process too, but also the result getting to share all of these films that I've worked on with audiences. And most recently Rustin having such an incredible. meaningful experience for Black Queer audiences, which is incredibly rewarding, exciting to, to be a part of telling Bayard's story,and shining light on his brilliance and having so many Queer Black men see that film and say, Oh, I see myself. I am the Bayard of my industry. I am,the Bayard of my office and having a film that represents who, how they see themselves and, It's just incredibly moving and meaningful to have people engage with the art that you've created in such a profound way.

June: You talked about being able to help, other filmmakers and recently you were on the jury for new voices filmmaker grant. What's that experience like and how does it feel to,be in this other position where now you can be on the jury and even help even more filmmakers, reach their dreams?

Mark: It's really exciting. I got my start really producing short films and, dreaming alongside filmmakers who had ambitions of, making feature films or making series.and I'm from Cleveland, so I did not have any connections in Hollywood. I truly came out here cold and built my career, by myself and with the support of people I met along the way. And there's something incredibly rewarding always to, Being community with and be inspired by and be moved by the next generation of storytellers or the people who are just coming up next. Because it was my experience and so to be able to help them or to identify who those talented voices are people who are inspiring me, I think is a privilege that I don't take for granted.

So it's important to be part of mentorship programs to be part of these kinds of,fellowships that create opportunity and identify,the people who, not need it most necessarily, but the people who are poised to make the most of the opportunity. I think that's a critical, resource that I can offer as somebody who has, worked with talent and someone who gets to be in this business and, in my own small way, say yes and say no.

I think being able to use that, perspective and experience I'm gaining to say, I think that this person has something special. They may not, it may not all be there today. I think that the raw materials that they're working with, the supportive infrastructure, the supportive resources could really help them propel to the next level. and I don't take that opportunity for granted. I think it's incredibly important, to be investing in and pouring into the next generation of storytellers. but also being inspired by them because it helps to keep me grounded, helps to keep me,discovering new, ways of storytelling, new perspectives. I think helps me continue to challenge, my own, thoughts and feelings around which stories I want to champion.

June: I think it's also great just, like you who, look and help these, new generation people come across. We talk a lot about in Hollywood and how certain stories and are regurgitated over and over again and there's a lack of diversity and it's executives like you who go and say I'm going to search out these new people, I'm going to help these new people, which kind of changes the directory in which Hollywood is going.

Mark: That's the goal, It goes through ebbs and flows, and I think really it's about finding the ways that you can engage with and support those voices. not everybody's going to be able to do what Juel did in, their first film, be a huge studio movie that has, A list talent in front of the camera, has the best of the best behind the camera, and has a huge, budget of tens of millions of dollars to support you.

Everyone's not going to have the opportunity. Some people are going to start off, making smaller projects or start off in a different medium and working their way up over and around. And I think that it's those programs that help to support them through those phases when they're trying to find their way to the yes or trying to find their way to the project. so that we can, when the opportunity, presents itself, that they're ready, that they have, not only the experience, but if they don't have the experience, they have the support of somebody, hopefully like me who recognizes their talent and recognizes the hustle that, that they've been able to,withstand.

So when they get the opportunity, they have the right people, advocating for them. Supporting them and getting them to that yes.

June: Speaking of They Cloned Tyrone, since that's where you and I met,because you mentioned that Juel pitched you with a single line, do you remember what that line was?

Mark: A Pimp and Prostitute and a Drug Dealer walk into a science lab and discover like I, that was it. that was the main premise. And at the time, there was this,I think get out, had come out. There was this, I think, openness. I felt that the industry was demonstrating to those kinds of stories.

 I seen Juel's short films, how we met at a film festival actually, and I just trusted that he could pull it off, that he had the sensibility to put that together. And it wasn't just like for the gag. The way he started to describe it was that it was supposed to be subversive.

It was supposed to be challenging to,expectation of certain characters. And it just was really exciting. It was really fresh to me, something we hadn't seen in a while. And the way he talked about it, I had not seen in that way at all.

June: Yeah, it's very much along the lines of a lot of the newer age black satire films that came out, like American Fiction and Sorry to Bother You.what was it like when you finally got to read the script?

Mark: Oh, I was so excited. I think I cleared my whole day. cause those guys can write the hell out of a script, Juel and Tony. The way they write and approach writing is so engaging. And so when I sat down to read the script, I was beside myself because they had pitched out the whole movie. So I knew what we were getting into, but I didn't know how it was going to unfold on the page.

It was so much fun. as an executive, you read so many scripts. So many scripts and most of them are bad and most of them, you start to pick your shortcuts on howto read them or you start to create in your mind the benchmarks of what do you need to see if you're gonna continue to invest yourself in reading and or if it's a project that's coming in when you know you're in trouble and I never had that feeling reading the script I was just purely excited.

I was purely entertained. I laughed out loud and I knew that we had something really special on our hands at draft one.

June: Speaking a little bit more about diversity, in Hollywood.something significant, I guess for me, working on They Cloned Tyrone was the fact that It was my first time working on a project that was predominantly Black. from not just the cast, but behind the camera, to the producers, you, Stephen, and Charles, the director, Juel, and then even the department heads, all the way down to the PAs.

On every set prior to then, I've never had that experience, and I haven't really had that experience again afterwards. Why do you feel it's important that, what's in front of the screen is also reflected behind the screen as well?

Mark: The people on screen can't do their jobs if they don't have the right support. And I think story like They Cloned Tyrone, making a movie like They Cloned Tyrone, You need the proper support that understands what you're trying to accomplish, that understands, what the challenges are about the narrative in front of,from an audience perspective, from a,marketing perspective.

You need people who really understand what you're What the big vision and what the big goal is. And we wanted people who understood and appreciated what we were doing. It's a movie like that. It's, it can very easily go wrong. You can go too far in one direction or you can make it feel, if the costumes don't, tell the right story, then you're in a different movie.

If the sets don't feel like they have,the right pieces and parts, then. It could feel really goofy and come across as, inauthentic or just take people out of the movie. So we want it to be very intentional about, how we were putting that team together, that we were talking to people that they understood what we were trying to accomplish. and it worked out that way. we had the support from Netflix to hire people who we really believed in. and, I'll also just give absolute kudos to Charles King, MACRO invested in They Cloned Tyrone and put it, as a lead production company and MACRO is a production company who's focused on telling stories by, and about people of color and empowers,the team to put movies together with that same spirit and that same goal in mind.on Judas and the Black Messiah Charles, Ryan Coogler, and Chaka King were the first all Black producing team to be nominated for Best Picture. And, that's just the spirit of MACRO and the company. And that was absolutely part of the goal of putting together They Cloned Tyrone was that we were going to empower Black folks in power, people of color to be in these critical positions, not only because they were incredible artists, because they really understood what we were trying to accomplish and understood the importance of that goal. And when you have people who are all working toward the same goal and understand the importance of it, I think that,makes the work all that more important to them, that there's a North star we're all following to the same destination.

June: Yeah, and I think there's something to be said about, people who understand the culture behind the scenes, which is the same culture that's being displayed in the story, and I feel like you're able to relax more on a set like that. Especially, like, when I remember back to, like Jamie Foxx coming in playing music, in his boom bag backpack, and it just, gave this feeling of being able to be like, yeah, we're all here to make this.

We're all in this together. and it amped people up because they were able to relax in a way they weren't usually able to.

Mark: That's the hope. That's the goal is that people are happy to come to work and that they're having a good time. I know that shoot was challenging for environmental reasons. You know, we were shooting during Covid. We were shooting in a sequester show. There were so many challenges just off from, the start that we were facing.

So to be able to create an environment where despite those challenges, despite those hazards, People felt good coming to work every day,or, found satisfaction in the work that they were doing because of what we were trying to accomplish.

June: Currently, you are working at Higher Ground, whose mission is to tell stories that are not only entertaining, but also inform and inspire. So the first question I have, which of course I feel like every listener wants to know is, what is it like working for the Obamas?

Mark: It's great. they're really great people. They really believe in the work that we're doing here and they believe in our ability to get that work done. people have to ask, like, how involved are they in there? I don't say that the perfect amount of involved. They read scripts when we asked them to, they chime in their thoughts and notes, but they really trust us to do our job and to,tell stories in a way that is authentic, that has, integrity and that is entertaining.

 This company is part of their legacy and it's an honor to be able to,serve that goal and be part of the team that, wants to tell stories that we think matters. but the ultimate goal is for the company to have its own legacy that sits, beside them.

That they're the principles of this company. But that one day, people know a Higher Ground project because you know of the work that we've done and the stories that we've told and how we've been able to engage and entertain audiences that the common thread then doesn't just become, the President and the First Lady, but that it really is about the work that we've been able to accomplish at this company.

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June: Telling a story like Rustin, what does that mean to you?

Mark: Oh, it means the world. I've been so fortunate to be able to work on true stories, period pieces, Afrofuturist five minutes into the future kind of. movies, but there is something about like working on Rustin, that felt spiritual to me. I am a gay black man and being able to tell Rustin's story, a small piece of his story and doing so with a queer producing team, doing so with the legendary George C.Wolfe, who, just truly is a titan of industry.

He's incredibly talented, and his passion knows no bounds. And so from that perspective alone, from a craft perspective, being able to work with such an incredibly talented and experienced, team was incredibly gratifying. But being able to do so on a story like Rustin's. Just took it to the next level. And like I said earlier about the reception of that film from audiences was unbelievable and truly the icing on the cake. It's to me a legacy project and I'm so grateful that I came to Higher Ground at right as a project was picking up steam and was able to jump in and become part of the team, right before we started shooting.

So it was absolutely incredible experience and Coleman Domingo, who who was nominated for the Academy Award for his portrayal of Bayard,is truly a star. He is such a beautiful person and so easy to work with and somebody who you might work with over and over again. He's so generous of his time and of his person. And to see him work every day to transform it to that character, to build that character with George and to be a leader on set with the other actors. on an ensemble that had some of the most experienced and esteemed actors of our business, but also the next generation, there was a team of who we call the kids, who represented the young, members of the movement who were eager and hungry to be a part of change and the way that, Coleman really embodied that spirit, to his fellow actors was incredible. To watch and be a part of.

June: The beginning of the film starts with a montage of just events that's happening during that time with Ruby Bridges and the school integration. Was that always included in the script or is that something that got added to set the scene?

Mark: It's something that was added later. we shot those vignettes as part of additional photography but we wanted to give, context for the time and after those vignettes it goes into,Bayard, trying to recruit Dr. King to become part of,the march onto the Democratic National Convention in Los Angeles.And so we wanted to set the stage for what they were dealing with, what they were coming off the heels off of, and what history was like at the time, but we wanted to do so.And these vignettes that were elegant, effective, but also, details the challenges and, even the horrors of the time.

June: What was it like filming at the National Mall, trying to recreate that famous moment in history?

Mark: It was absolutely incredible and it was incredibly hot. we shot that in August. if I want to say 22 it was sweltering hot in DC. And when you're at the Lincoln, those stones, They reflect the heat up. So it raised the temperature smooth like 10 degrees almost.

So it was incredibly hot. but there was something so special about knowing that we were on the grounds of where history occurred, that we were attempting to recreate and the fact that those people pulled off that march in just eight weeks time and you were able to amass a crowd of 250, 000 people Plus people to do that in eight weeks time with the support of volunteers and the generous donations of, people who believed in what they were trying to accomplish. And it took us months to plan just to shoot that, the fact that it took us months and millions of dollars to shoot a recreation that they were able to accomplish and do with significantly less time and resources. was also just very telling. and, it was such a special experience to all those things considered.

And then we even brought some of the actual people who are portrayed in the film, to set when we were shooting, and to hear them reflect on the fact that they were part of that history, that they were part of, the reason why we were here was incredibly humbling and moving and a really special moment to observe.

Yeah, that's gotta be surreal standing next to someone who's Yeah, I was there, and you're just like, I Lost for words, Truly, what can you say to them? they've seen it all I think part of the thing that we all hope to do at some point is that's something that we're part of or that we do. It impacts and changes and shapes the futures of someone,down the line and to be able to share that with them was just, so special.

June: It also highlights the fact that everyone thinks, they view this as history, and as It's been years, not realizing these people are still alive. These people who experience this, people always try to say, slavery was so long ago. I was like, okay, but the Civil Rights Movement was not.

These people who dealt with this, like my grandmother, went through that. these people are still here, and they see the progress, but they also see the stuff that we still need to move forward and change.

Mark: Yeah, the pain of their wounds. does not go away. they lived with the hatred that, we reflect upon and like you said, they're still here. It's still recent in their memories. I'm sure, what they experienced and what they had to overcome to even get to where we are today. And like you said, there's more to be done. There's more room to grow and more learning for all of us to do. And,I think that we can't take that for granted, that even though things are different now, that there's still room for us to push things forward even more.

June: Yeah, I love the focus of the movie of highlighting his life and I feel like a lot of Black history films, it's, because it is trauma, it focuses mostly on trauma, but his is, it's a bit more uplifting, and very inspirational. Like line that he says, they either believe in justice and freedom for all or they do not.

At that moment, I was like watching, I was like, I'm like, this is it's beautiful, and I hope everyone who's listening watches the film, because it's a beautiful film, and it's a piece of history that people need to know.

Mark: Thank you for saying that. I'm really proud of the film. We all are and hope that people continue to find the movie and continue to watch it and learn about Bayard's story and maybe reflect on, the Bayards in their lives or, the people who they are Bayard to and hopefully they see themselves or see someone that they know and love and that they are inspired, by his, by how brave he was, by how bold he was and unapologetic he was. I think there's so much to learn in Bayard Rustin and certainly there's much more of his story worth telling and worth understanding and learning. because, George says he was a quintessential American. He, really believed in this country and what it was capable of. And he let that lead in his work.

He did not let America's shortcomings deter him from, from doing it. pushing forward because he believes in the potential of what she could be.

June: So there, I'm assuming a lot of projects coming down the pipeline for you guys. Is there any project that you're particularly excited about?

Mark: I can say that we're working on a Frederick Douglass, project really excited about.it's not your history books, Frederick Douglass. It is a, younger version of him who is trying to, figure out what it is that he has to say to the world. and he's fresh off of returning from his trips abroad, and looking to,figure out, what's next for him? What's next for this country? How does he continue? How does he take the work that he's already done? Take the speeches that he's done and, refocus his efforts after he leaves it, the abolitionist movement. And I'm really excited about that one. and we're doing a rom com,called Fling. We're adapting a novel by the same name, and that one we're doing with Lupita Nyong'o, who will star and produce with us. And,it's about a couple who, are having marital problems, and pursue,this app called Fling for one reason or another, they both find themselves on the app where you can, ha Find a fling, if you will, that hopefully will reveal to you whether you and your partner are meant to be together or if you should leave, and they unknowingly match on this app.

And so they're secretly having a, emotional entanglement with each other, on the app, but in real life, they're maybe on the verge of separating. And we think that this is going to be a really fun, way to look at, modern relationships, to look at, challenges of modern relationships. and I'm really excited to see Lupita, step into that kind of role.

June:

interesting concept. Cause sometimes you need to step back and you need like a fresh perspective. And that's That's kind of what the app is giving them without them knowing it.

Mark: Yeah, exactly.

June: What advice would you give to someone coming up in the industry who wants to make films or who wants to try to make a difference through Hollywood?

Mark: There's so many different things that come to mind. I've been in the industry now for nine years and I've had a lot of experiences. I've had a lot of, bright eyed bushtail moments where I thought that I could accomplish all these different things and they would be so easy because I care and I was passionate about it. But really, this industry continues to change and it shifts and it's changing, in very intense ways that are uncomfortable for a lot of us that are departures from what we signed up for, what we thought that we were coming into. And we have to be adaptable. We have to be malleable in that change.

And so the advice I would give to people is to, Really know why you're coming to the business and what it is that you want to say and what you want to produce. You have to ask yourself if this is the best place for that. If it is, then think about the industry and think about audience. What do audiences want to see?certainly what you want to say is important, but you have to understand what audiences are responding to in order to get your message to them. Otherwise, if you're just programming to what you want to say, what you want to see, You may be the only person to see it and hear it. So I think you have to really be thinking about audience.

Where are they? What are they responding to? and find, the most effective way in the best vehicle for your voice. Is it in, scripted? Is it better as a documentary? Is it better for film or is it better for television?I think you have to be really smart and thoughtful about your approach because we are in such a crowded landscape.

Maybe you should start a TikTok account and put your content out that way. I think that we have to be thinking about what's the best, vehicle for the stories that we want to tell or the narratives that we want to tell. put out there.

If you have to settle on Hollywood, I think you have to think about the people that you want to speak to, where they are, how they are,engaging with stories and find the best way to reach them by thinking about audience if your idea is a drama, maybe it's not best suited as a drama, can you add a genre element that makes it lean into something else. maybe it should be a comedy. I think that, you can tackle very serious and uncomfortable topics through comedy. Levity sometimes the best way to cut through tension. and so I think right today, that'd be my advice is to be very clear about what you want to say and then get clear about, the best path to, Putting that story out there.

When it comes to studios, when it comes to financiers, they're looking at ways they can make their money back ways that they can,really capitalize on a wide audience. And that's the name of the game right now.

And so I think if you want to play that game, you have to understand it and you have to really, lean into what the market is saying.

June: It's really good knowing the balance between the story you want to tell and the best way to tell it. It's really good advice. As you look towards the future, what kind of stories do you want to create but also see more of in the world?

Mark: I really had a good time seeing Bad Boys four Yeah, so funny. I want to see people having a good time in the theater. I think that it comes to Black stories, I think we often tell very serious stories. and one thing I love about Rustin is that we told a very serious story, but it had personality.

It had flair. It really had a different approach to telling,a story set in the civil rights movement. I think that was very effective. I want us to have a good time, even if we aretelling darker stories that there's some aspect to it that is offering lightness or, taking, some of the weight out of the conversation.and sometimes that's just showing characters in unique situations that are, irrespective of,race. the irrespective of any trauma or challenges they have, and it's just them focused on a goal. How can I complete this goal? That's what I wanted to see more of. And I wanna tell more of stories that are a good time, that are, fun and enjoyable. Theatrical or moving going experiences wherever you are. Finding yourself, watching this, these stories

June: I love that. with every interview I do, I always end with the same five rapid fire questions.the first one is, name one TV show, film, or podcast that has had a profound effect on you, and why.

Mark: recently, I'd say Amy Rockwell's, One Thousand and One because it really challenged me e audiences to investigate our reasons whyWhy do we make decisions that we do? Are you going to do a good thing for a bad reason or a bad thing for a good reason?

I think that, life isn't always so cut and dry as good and bad, that there's a lot of gray that exists in the why we do things. And investigating that through that film I thought was really important and really effective for me. and has definitely made me think more about, People's motivations and how that unites us as humans is that we're all just doing the best that we can.

 Thousand One is a beautiful film. Especially when you get to the ending, you see all the choices that were made, and you're like, Oh. it's an interesting twist on human nature. and questioning our government and like who actually is right or better off in this situation.

Exactly.

June: What is the cause closest to your heart?

Mark: Really lately I've been focus a lot on just rights. I think that things that are too important online is, there was safety and protection of, Black and Queer people. just the way that the laws are impacting our community, who's protected, who's not, the violence Both physical and otherwise, that seems to really be coming to the forefront a way that has felt like it hasn't been that way in a while. It's really disturbing, and frustrating to think that we make so much progress. and I think there, even in my own learnings over the past several years, just who really is vulnerable, who really is that threat by the government, and,transphobia,anti gay,kind of rhetoric that may feel like a joke or feel benign, but really has a more harmful impact on how people perceive and see themselves, how they see others. And so creating and being in queer friendly spaces has been a priority of mine lately. And my own, personal act of,care in that way is by being a part of and contributing to queer spaces that feel safe and comfortable for the different people who fall along the spectrum of queerness.

June: I love that. Name one nonprofit that you would love to lift up right now.

Mark:  Family Equity, they do work, to encourage, support, and,create resources for queer families who are looking to, build a family, to become parents and support for those who are our parents. and, looking for a community, to support them as they, navigate the challenges, the unique challenges of raising children, in a same gender loving family.

June: And then if you could collaborate with anyone, who would it be?

This is going to sound redundant, but AVRock will. She knows I'm obsessed with her. I've told her. I think she's so talented, and, everyone wants to work with her right now. but I really am moved by her artistry, by the way she talks about story, by her perspective, on whose story, to tell and who should tell it. and. I think that when you see a film or you engage with art that moves you so deeply. I think that you have to, in the art business, you have to act on that. And then the last question, which is always a bit silly, If you could choose one song to play every time you walked into a room, what would it be and why?

Mark: Alien Superstar by Beyoncé because I'm an Aquarius. And that is an Aquarius anthem if you ask me.

June: I love that you had that like, you had it on the ready.

Mark: I was ready. Music is my first love. I work in film, but I love music. I love the way that it makes me feel. I love the way that it can unite people. that, it is such a emotional and oftentimes raw form of self expression and to hear somebody whose voice can just convey emotion or take you to a time and place. And everybody who you engage with the music can have a different experience. I just love it. So, yeah, that song, it altered my brain chemistry when I first heard it. And so I knew that would be my theme song for the rest of my life.

June: Thank you all for listening and thank you Mark for coming on the show.

Mark: Thank you.

June Outro: Thank you for joining me today on this episode. Story for Good is created, hosted, and produced by June Neely. For more information about the organizations or projects talked about in the show, or for media and sponsorship inquiries, visit us at storyforgoodpod.com. If you enjoyed this episode, please like and subscribe to the show, and be sure to share it with a friend.